1. Advertising

Agency

Buyers perception

The message:

Can change from country to country

It can inform, remind, entertainment or persuade.

What's the big idea?

Promotion

Communication options:

Advertising and culture
Setting a budget
Creative strategy
Assessing global media decisions
Choosing an agency

Marketing communication: inform, remind, explain

Tell costumers about the benefits and values

IMC (integrated marketing communication)is a planning process , combined like using all of the tools.

Five major changes:

-Mass media to specialized media
-Traditional advertising to digital
-Low agency accountability to high agency accountability
-Traditional compensation to performance based
-Limited internet access to widespread internet

This shifts are forcing organizations,

Global advertising:

The seven steps

1 marketing research
2 specify the goal
3 develop the most effective message
4 select effective media
5 select the budget
6 execute the campaign

Why being awkward makes you more likely to succeed

One of the reasons why awkward people are in constant judgement is because they have several skills concentrated in different areas, sometimes they spend a lot of time in certain hobbies or tasks and can be a little harsh to themselves, with rigid routines focused on what they're better at.

How to Meditate

There are different techniques, it's a practice which you can do everywhere, in you bed, in a chair or in the floor, but for a beginner it's recommended to start sitting in the floor with you legs crossed, some say it's better with one feet over the other but you can also crossed them, you also need a straight posture in the back, your eyes can be open or close, it's your choice but with close eyes you can start, also you need to have you face straight, your hands can be over your legs.

Respiration:

It's very important to breath through your nose, your nostrils, focus on that.

The time:

You can start with 5 minutes.

Distracting thoughts:

Don't pay attention to them, you only need to focus on your respiration.

Pumabus

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Map

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Blackberry death

Not so long ago blackberry were a big deal but now not so much people buys it anymore, what happened???

Mazda Cars

We all know that the Japanese car industry is huge, some good names like Toyota or Nissan have sales all over the world, but there's one which is growing at a really great speed, we're talking about Mazda, a Japanese car company totally different from his competitors, so robust, so modern, doing a great job in the industry, definitely a case of study.